Entrepreneurial process

Since Furunde group set up trials hardships, along the way, after the initial start, the main forming, structure adjustment, mechanism adjustment of four stages:

From 2003 to 2005 is the starting stage of entrepreneurship

In August 2003, Furunde Group predecessor - Xinjiang Furunde Real Estate Development Co. Ltd. Xinjiang Xin Jin Yuan real estate limited liability Company, in Urumqi City, Beijing Road development construction of the World Trade Plaza of Jin Fu. The project covers an area of 17070 square meters, construction area of 64500 square meters, with modern commercial building design, shopping, dining, entertainment leisure in one, in line with the development trend of modern commercial retail industry, laid the foundation for future property retail industry bigger stronger.

In October 1st, 2005, World Trade Plaza of Jin Fu began commercial operation, Good Home supermarket successfully settled.

At this point, marking the founded group basically completed the primitive accumulation of capital.

From 2006 to June of 2010, the main molding stage

In January 28th 2007, Furunde Tian Xian Chun gourmet Plaza. The hotel is located in the World Trade Plaza of Jin Fu, five six floor, the total business area of 14267 square meters, can accommodate 2000 people dining at the same time, is the Northwest's largest eco hotel.

In September 14th of 2008, Furunde Shopping Center opening. The shopping center is located in the World Trade Plaza of Jin Fu one to four floors, the total business area of 30100 square meters, gathered a celebrity boutique has a certain brinfluence reputation, Urumqi city is the largest single shopping center.

In November 20 of 2008, Furunde Star Film City operation. The movie city is located in the World Trade Plaza, located at three or four floor, the total business area of 2970 square meters, a total of 11 theaters, 1017 viewing seats, to fill the gaps in Urumqi new cinema.

In January 16, 2010, KTV opened furunde search. KTV is located in the Jin Fu World Trade Plaza, five floors, the total business area of 3300 square meters, a total of 64 boxes, Urumqi city is one of the best environmental style KTV.

In February 3, 2010,  the opening of friendly games. In the video game city Jin Fu World Trade Plaza, four floors, the total business area of 1050 square meters, can accommodate 100 high-tech video equipment.

So far, the World Trade Plaza of Jin Fu various formats all business operations, marking the furunde retail trade industry group forming.

The period from July 2010 to December 2016 was the stage of structural adjustment

Xinjiang firmly seize the historical opportunity, to adjust the structure, consolidate the foundation to open up new business growth point, to create the new core competitiveness of enterprises.

In February 10, 2012,  following the development construction of the building of Ba Zhou mining group. The project is located in the city of Ku Er le Petrochemical Avenue, is a city complex shopping center, hotel, catering, Studio Entertainment business office in one of the construction area of 207 thoussquare meters, the facade designed by Hollarchitect, is the landmark of Ku er le . Commercial parts were put into operation in 2016.

In July 26, 2012, the construction of Xin Yuan cattle slaughter, processing, storage sales of integrated livestock industry base construction, the annual processing capacity of 1 million sheep, 30 thouscattle, 2014 (MA) August 25th October 2013 trial production; the construction of 2 factory in Gong Liu County, the Turks County, annual processing capacity was 300 thoussheep, 10 thouscattle (MA), has completed the plant construction equipment installation, trial production in 2016. In July 2015, Fu Hai County started construction of large scale cattle slaughter, processing, storage sales of integrated livestock slaughtering processing industry base, 600 thoussheep, 50 thouscattle, 2017 is expected to be completed by the end of the trial production.

At present, the main products for cold fresh beef mutton segmentation, gradually extend the rich industrial chain. The upstream investment forage feed processing, construction of demonstration breeding base, guide farmers herdsmen to develop scale, standardization modernization of farming; development in dumplings, meatballs, enema, beef jerky other food products (semi cooked food); the downstream development of leather, casings, red blood pigment, insulin, chondroitin sulfate, heparin sodium, medical hyaluronic acid other high value-added products, to achieve maximum production efficiency.

From February 2017 to now, it is the adjustment stage of the system mechanism of the group company

Group Company has carried out the reform of system mechanism of the depth of the format, the rapid development of furunde group capital integration, adjust the organizational structure, change the mode of operation, to streamline the merger related subsidiaries. The formation of agricultural investment, make agricultural project acquisition, production sales of the formation system of agricultural industrialization as a whole; the integration of world spring hotels, department stores, entertainment company, formed in the traditional industry as one of the shopping center plate; merger of property companies property companies for the home plate, the overall planning in the construction stage the construction of new projects, to break the traditional thinking, streamline the strategic investment cost, ensure that the company's property security management. At the same time, the functional departments of the group have re positioning planning, to maximize service in the production management of the three plates.

Based on the leading role of the market in the allocation of resources, the group will develop in line with the laws of the market competition mechanism, the development of the employment mechanism, incentive mechanism, service mechanism, supervision mechanism rules of a structured, fine management, standardized services, open up Furunde characteristic way in the depression of the body the economic tide.